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Thesis

PANGESTU, HENGKY PUTRA (2015) PENGARUH CITRA MEREK DAN SELEBRITI ENDORSER DALAM IKLAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (STUDI KASUS: SELEBRITI PHARRELL WILLIAMS DALAM IKLAN ADIDAS SUPERSTAR SUPERCOLOR). Skripsi thesis, Fakultas Ilmu Komunikasi.

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