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Lestari, Rina (2006) Analisis Brand Equity terhadap produk private label : studi kasus Brand Nevada sebagai private label Matahari Department Store. Masters thesis, UNIVERSITAS TARUMANAGARA.
Lestari, Rina (2006) Analisis Brand Equity terhadap produk private label : studi kasus Brand Nevada sebagai private label Matahari Department Store. Masters thesis, UNIVERSITAS TARUMANAGARA.