Items where Author is "Kesuma JP, Kris Jati"

Article

Kesuma JP, Kris Jati and Tunjungsari, Hetty Karunia PERAN BRAND ATTRACTIVENESS SEBAGAI VARIABEL INTERVENING PADA BRAND DISTINCTIVENESS, BRAND PRESTIGE, BRAND SOSIAL BENEFIT, DAN MEMORABLE BRAND EXPERIENCE TERHADAP CUSTOMER BRAND IDENTIFICATION. PERAN BRAND ATTRACTIVENESS SEBAGAI VARIABEL INTERVENING PADA BRAND DISTINCTIVENESS, BRAND PRESTIGE, BRAND SOSIAL BENEFIT, DAN MEMORABLE BRAND EXPERIENCE TERHADAP CUSTOMER BRAND IDENTIFICATION.